The purpose of this study is to investigate the relation between implementation of innovation strategies and innovative performance, with absorptive capacity as a Mediator variable, in companies located in Pardis Technology Park. The population of the study includes Sen More
The purpose of this study is to investigate the relation between implementation of innovation strategies and innovative performance, with absorptive capacity as a Mediator variable, in companies located in Pardis Technology Park. The population of the study includes Senior Managers of the all 65 companies that are located in the pardis technology park. Using census, the entire population size considerd as sample size. Questionnaires were distributed randomly stratified. The criteria of Minbawa et al.'s research were used for individual absorption capacity, the criteria in Lichtenhaler's research were used for organizational absorption capacity, and the questionnaire in Hong et al.'s research was used for innovative performance. Validity and reliability for all questionnaires was confirmed. In order to analyze the data, software SPSS and Smart PLS were used. In analyzing the data, inferential statistical tests results and structural equation modeling is presented. The result of study indicates the meaningful effect of leading innovator strategy and also defender strategy on innovative performance and the meaningful effect Sinaof leading innovator strategy and also defender strategy and imitatore strategy on absorptive capacity. Absorptive capacity is a mediatore variable in relationship between using leading innoatore strategy and innovative performance and aslo it is a moderator variavle in relationship between using defender strategy and innovative performance Furthermore, Investigation of fitting indicators show that the model used in the study is acceptable fitness
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